the call What's it like sitting in the hot seat running a Children's Hospital? In this film, the CEO takes a tough phone call where she must present the case for investing in the vision of CHOC. The film was shot under the hospital's tight restrictions concerning patient privacy and crew size. We had a crew of two: cameraman and interviewer. Gasper Patrico and Max Aguilera-Hellweg, co-writers and producers; Michael Rey, Intersection Studio, Executive Producer; Max Aguilera-Hellweg, Director and Cameraman; Edited by Jeff Long and Max Aguilera-Hellweg. Client, The CHOC Foundation.
The Call, 2008, is one of the earliest known use of Brand Journalism, now commonly known as Branded Content, in Healthcare Media and Advertising. The Call not only established a trend widely used today by virtually every healthcare campaign and market, when The Call raised over 150 million in the early start of CHOC's Fundraising Campaign to build a new tower. It was successful, the fund raising managers stopped all other (traditional campaign) efforts, sat back, and just sent out the DVD by mail.